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WNBA申请一个商标，惊动了两支棒球队？_我的网站

女生名叫黄蒲军校

一 | MUMBAI, India -- IOC president Thomas Bach was urged by its members on Sunday to change Olympic rules on term limits and seek four more years as president.Bach’s presidency is due to end in 2025 – a 12-year maximum agreed in anti-corruption reforms passed after the Salt Lake City bid scandal broke in the 1990s.However, citing the recent years of global crises, several of the 99 International Olympic Committee members opened their annual meeting Sunday suggesting they needed more of Bach's leadership that started in 2013.The Olympic movement needed “to go through this period of torment with a president who has proved his mettle,” African sports leader Mustapha Berraf said.“We really need to be able to rely on the leadership you have shown,” said IOC member Luis Mejia Oviedo of the Dominican Republic.Though Bach has never publicly sought a term limit-busting third mandate, the option has been spoken of in international sports circles since he was re-elected in 2021 at a meeting held remotely during the COVID-19 pandemic. The IOC gives its president a first term of eight years.“I cannot hide how that went straight to my heart,” Bach told IOC members of their praise at its annual meeting being held in Mumbai.Bach cautioned the presidential term limit is enshrined in the IOC’s book of rules and principles. “I’m very loyal to the Olympic Charter,” the German lawyer said. “Being a co-author of this Olympic Charter drives me to be even more loyal.”Extending Bach’s term would need a proposal submitted ahead of an annual meeting, known as the Session. The next is scheduled in July in Paris on the eve of the 2024 Summer Games.Only one IOC member has publicly spoken about a possible leadership bid: World Athletics president Sebastian Coe, a two-time Olympic champion in the 1,500 meters, head of the 2012 London Olympics organizing committee and a former elected lawmaker in the British parliament.Coe turns 70 in September 2026, the year his IOC membership should expire, and a 2025 election should be his only option.A diplomatically expressed counter to extending Bach’s term was suggested by gymnastics federation president Morinari Watanabe, who has been speculated as a possible IOC leadership candidate.“You guided us all that sports organizations must follow rules and have high integrity under good governance,” Watanabe suggested. “Sports demonstrate discipline and the spirit of fairness to society.”“I love you, Mr President Thomas Bach,” the Japanese official said, “because I believe you are a correct person.”Bach replied: “Thank you for your love.”—-AP Olympics: https://apnews.com/hub/2024-paris-olympic-games。

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俗话说，敌人的敌人就是朋友。

三 | 在国内，时代少年团与F1的商标问题，让很多非F1粉丝站在一起批判前者的行为。

四 | 图源：F1迷惑行为大赏而在大洋彼岸，两支在场上关系不算近的球队，也因为一个商标问题站到了统一战线上。近日，美国职业棒球大联盟（MLB）的芝加哥小熊和华盛顿国民队，联合向美国商标审理与上诉委员会提交了一份异议。他们申诉共同的对手甚至跟棒球都没有关系，而是美国女子篮球联赛（WNBA）。图源：gerbenlaw在2025年3月，WNBA向商标局申请了一个叫「The W」的商标，想用于球衣、T恤、帽子和鞋袜等商品上。按照美国商标局的流程，一项商标申请通过初步审查后，还要被刊登在官方公告中，接受其他权利人的公开异议。

五 | 今年2月10日，「The W」正式进入公示期。通常情况下，其他机构有30天时间提出反对；经过申请，异议期限可以被延长，但最晚不能超过公示后的180天。最终，到了8月10号，也就是180天的最后期限，小熊和国民完成了异议的提交。两支球队一致认为，「The W」可能让消费者误以为相关商品与自己存在联系。2005年，彼时的蒙特利尔博览会队完成迁址，MLB球队时隔33年重新回到华盛顿。当时他们在开发新的视觉语言时，选择了红色的花体W。此后，球队又围绕W开发了圆形徽章、国会大厦造型等多个版本。

六 | 即使不写Washington或者Nationals，球迷看到这个W，往往就能认出球队。图源：sports illustrated而小熊与W的渊源则更加久远。1937年，其主场瑞格利球场建起手动记分牌，球队开始在比赛结束后升起旗帜，赢球挂W（Win），输球挂L（Lose），让球场外的人也能知道结果。后来，这种白底的W旗逐渐从一项报分工具，变成了小熊最有辨识度的文化符号之一。在2016年打破108年冠军荒的过程中，「Fly the W」更是随球队传遍全美。图源：FOX Sports在这次提交的异议文件中，两队一口气列出了18项与W有关的商标注册。两队担心，一旦保护边界过宽，WNBA未来完全可能设计出一个与自己相似的W。当然，小熊和国民谁也无法独占英文字母W。两队各自的W原本就能长期共存，商标保护的核心主要是具体造型、商品类别以及消费者是否可能混淆。但对WNBA而言，「The W」同样是一份积累多年的资产。

七 | 自1996年成立以来，WNBA就已经被或多或少用「The W」来指代。2020年，联盟欢迎萨布丽娜·约内斯库进入联盟时，官方视频的标题就是「Welcome to the W」，2022年开始推出的球员时尚栏目，也被命名为「The W in Designer」。WNBA近几年一直在加强「The W」的宣传图源：WNBA但由于联盟本身的影响力一直没有出圈，所以这种表述也没有进入主流。

八 | 联盟本身在成立很久之后也没尝试过注册这个商标，也能说明一些问题。

九 | 但是自2024年以来，WNBA 经历了一轮疯长，从IP到商业到社会影响力各个维度都有大幅提高。相应地，「The W」这个词所指代的对象也愈发向WNBA靠拢，而且随着联盟影响力的上升逐渐进入主流语境。如果说你在上海随便扔个石头就能砸到主理人的话，那你在纽约大喊「我喜欢 The W」，大概率也会被人当成是WNBA自由人的粉丝。当一个词有明确的指代性之后，生意人会怎么办？申请商标，然后就此进行商业开发。前段时间英雄联盟职业联赛（LPL）里BLG俱乐部，申请「世一上」商标的事情就闹得沸沸扬扬，说明在商标申请这个事情上，没有什么「底线」。

十 | 实际上，WNBA在2024年8月就已经申请过一次「The W」商标，范围包括电视节目、广播、篮球比赛、训练营和球迷俱乐部等服务，并且明确限定在女子职业篮球领域。

十一 | 由于限定范围和其使用场景，很难产生混淆，小熊和国民当时没有提出反对。但是到了服饰这种类别中，设计语言之间的界限变得更加模糊，可能会动摇球迷对某个符号或者词句的原有印象。这种能动摇的基础，都是因为其背后IP影响力的扩大。某种程度上，这份异议也是对WNBA的一次变相认证。如果「The W」仍然只在WNBA自身的圈子里被认可，两支MLB球队根本没有必要赶在最后一天完成申诉。